Communicate the Unfamiliar
Stifel Bank and United Way of Greater St. Louis challenged Lion Forge Labs to help them refresh their financial capabilities program. Lion Forge Labs was tasked with creating an educational focused story with a uniquely-designed world that highlighted the importance of money management. Labs provided tools that help families encourage kids to learn basic financial skills and blended St. Louis attractions in a way that made the city residents explore their home town.
Breathing New Life into the Program
Breathing new life into the program, Lion Forge Labs built character extensions in an on-going series featuring Stifel’s mascot, Budget Bunny. Using comics, activity books, and a program explainer video, these tools engage children ages 3-12 in a fun and memorable way that emphasizes basic financial skills.
In the story, there is no limit to what Budget Bunny can do! The story follows Budget Bunny and friends- Dusty, Tito, and Penny as they create a lemonade stand while teaching them skills like spending, saving and sharing.
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A fresh approach
Lion Forge Labs developed a comprehensive, integrated financial learning package that engaged young savers and taught them the benefits of fiscal responsibility. The material simplified complex financial concepts and turned them into simple, understandable, and fun content for young readers.
Local Community Served
Stifel and the United Way have circulated 10,000 activity books and 5,000 comics books to students and youth through St. Louis public schools, non-profits, and community events.
For Long Term Use
Now has the materials to make financial literacy comprehendible to preschool and young readers with a series of relatable characters that can be used on marketing materials, animation, and multiple platforms for long-term use to educate the importance saving, spending, and sharing early on.