Repositioning of Volunteerism
The Greenway Network is a nonprofit organization that encourages conservation of natural resources, and particularly watersheds. They sponsor a variety of events, such as the Confluence Trash Bash annually.
Greenway Network works with middle schools to recruit student volunteers for their events, along with community families and adults in general. They needed engaging materials that explained the benefit of the event and positioned volunteering as fun and rewarding.
Comics for Communication
We created an animated explainer video and comic featuring Jayden and Cloe, two friends with very different opinions. Cloe is really concerned about a clean environment, but Jayden is less than enthused.
Cloe convinces her friend to join her at the river for the annual Trash Bash event, where they are joined by a talking bear, fish, and raccoon who help explain why cleaning up our rivers and streams are so important.
The Cloe and Jayden characters were printed as 5 foot tall stand-ups for attention at recruitment events. Apparel with the characters was also used for the weekend’s event. Individual graphics could also be used separately to accompany branded materials, infographics, website content, or social media posts.
For Greenway Network, we created a video with evergreen content that can be repurposed for additional events in the future. We wanted to create a narrative that give the “why” behind conservation from the perspective of characters that middle-school students could relate to.
Our video created real results! The campaign with the video led to an event with 300 hundred volunteers. Young people collected over 14 tons of trash and more than 100 tires from local rivers and streams, achieving Greenway Network’s goal for this event.
Let Us Tell Your StoryWork With Us
“The entire process was fantastic. The support from the staff was phenomenal particularly since they were able to cope with working with a committee while also under a deadline. Many thanks for all the help!”
– Charlene M.Waggoner, Ph.D., President of Greenway Network